Rivian
Accompanying the launch of the first EAV (Electric Adventure Vehicles)
Challenge
Electric vehicles are not yet the norm, EAV raise new concerns
Nowadays consumers trust their electric cars to drive them to work and back, maybe for small weekend trips. But what if you had to drive hundreds of miles in the middle of the desert or on a snowy mountain? Electric cars are still a relatively new technology and Electric Adventure Vehicles will have to convince a new set of consumers.
We have the chance to accompany Rivian, the first company to deliver a legitimate electric four-wheel drive car until the reveal of their new products in November 2018.
Extract
From the proposal - Point of view on electric cars landscape geared towards customers mental barriers for an EAV.
