The Venetian Casino & Resort
Creating an optimal booking flow for the World's second largest hotel
venetian.com (2019 - 2020)
Challenge
No hotel has a perfect booking experience.
In 2016, we redesigned the Venetian and the Palazzo websites, with a strong focus on rebranding. In 2017, we were asked to create a booking engine from scratch to optimize the booking flow an important source of revenue for the casino and resort.
Approach
Identifying the best ideas, tailoring a product and testing it against users
Landscape Analysis
Research and analyze all the best e-commerce practices, from hoteliers to online travel agencies but not limited to other sectors like airlines and luxury consumer products.
Tailoring the Experience
Weave and integrate offer promotions and principles of modern user experience.
Product Roadmapping
Identify and ranke all potential features to make an MVP along with a roadmap for the booking flow as a product.
User Testing & Insight
Design the initial prototype based on wireframes, and then call upon user testing to verify. Iterate with visual designs and for each version.
Solution
Guided & Tailored
We built a guided and tailored experience for all users that optimized their needs, focused their attention, included accessibility needs, and increased confidence for conversion. The product is built with an angular Single Page Application communicating with AEM (brand website CMS) and a Travel Tripper API (Booking management).
Some principles that characterize the experience:
Obvious Progression / One Step at a time / Different users, different needs / Accessible and optimized
Results
Form the ecommerce overhaul
+12% CVR to an $85M yearly revenue from ecommerce.
Extract 1
A delightful and efficient experience on all breakpoints
Zoom on mobile navigation interactions, showing booking progress
Extract 2
Devil is in the details - Booking flow calendar UI early explorations
