Tipping Point Community
Helping fight poverty in the Bay Area with a 3 to 5 years strategic Digital roadmap
Challenge
Understanding the unique Silicon Valley wealthy donors audience
A lot of non-profit rely on everyone’s participation, from humble donations that add up to millionaires’ philanthropic gestures. Tipping Point fights poverty in the San Francisco Bay Area and rely mostly on local, very wealthy donors. How can digital support Tipping Point’s growth and be adapted to an audience who has even less time to engage deeply with content?
Approach
Designing an holistic user-centric solution
Based on a process where all Tipping Point teams were involved, and quantitative research around silicon valley donors, we defined all potential organization stakeholders needs and pain-points and designed content or feature solutions. Our strategy unfolded from a new website with more editorial capabilities to internal grantee management tools, and from social networks strategies to the long-term roadmap including campaigns or emerging technologies ideas.
Extracts
Digital strategy roadmap - extracts for users needs, user journeys, feature weighting, innovative ideas, …
Extract
Website idea - Contextual Contribute CTA - Low-fidely wireframes
There are many ways to contribute beyond going money; following Tipping Point’s news regularly or sharing your support about their causes for example. We proposed an omnipresent sticky CTA that would follow the user navigation and propose contextual content and actions.
