Venetian Meetings

Context

A new digital presence for The Venetian meetings and events services

Our Las Vegas Sands client that worked with us on The Venetian Casino & Resort website asked us to design a website for their business product inducing Sands Expo center and The Venetian and Palazzo meeting offerings.

Enormous spaces and best-in-class catering mixes with flawless organization and technical expertise to propose one of the most high-end event organization products on the Strip.

Challenge

Understanding users and all stakeholders

Do you know what goes through the mind of an event organizer that deals with events the size of the C.E.S. Las Vegas? Me neither when I started on this project.

We discovered through interviews and various workshops (Brand dive, Stakeholders mapping, Consumer journey mapping, etc.) the needs of event managers, exhibitors who rent a booth for an event, interna Venetian teams from the marketing, technical, catering, organization, etc. A deep dive in an unknown world to try to create the most relevant experience.

Solution

From A to Z

We created the brand essence and attributes to be prioritized in all the Venetian Meetings communications and made sure the website would be a reflection of those.

Based on this we delivered a modern and dynamic website to showcase the impressive capabilities of the teams.

A lot of interesting work on orientation and space representation has been made without being ultimately fully delivered.

Extract 1

Experience Strategy - From pillars to content & features

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Extract 2

Workshops - Beyond stakeholder interviews, we organized workshops to understand the brand, the audience behavior and where digital can support them the best.

Venetian Meetings - workshops

Brand Dive Workshop

Defining the brand’s attribute, benefits, values and personality to craft the brand essence.

Stakeholder Mapping

Defining all stakeholders including product users, their groups and respective needs.

Consumer Journey Mapping

Defining phases, actions, needs, touchpoints and user mindsets for the event organizer journey to determine paint points and potential for innovation. (incomplete on the picture)